Fragments is a furniture brand which takes material and aesthetic inspiration from the Irish landscape and looks to create a memorable and significant purchasing experience for the customer.
The brand will look to expose the customer to both the story and the unique characteristics contained in natural Irish materials. The materials are sourced sustainably from the local suppliers.
By creating a role for the customer in the story of their piece, and providing a more transparent and rich purchasing experience, it is the hope that empathy is created between the customer and their piece.
By building an emotionally durable connection between the customer and their piece, it is hoped that the customer experience will promote retention.