What is fascinating about industrial design are the extreme swings between the realms of the abstract and the practical. We get to deconstruct and challenge assumptions like a philosopher but then the challenge falls on us to build things back up again.
How much of our appliances are actually essential? By weight, one sixth of a conventional toaster actually makes toast, the other five makes a toaster.
In designing a minimalist toaster I tried to highlight this disparity between bulk and essence in the conventional toaster by stripping it down to its most important features.
